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My Freedom Flame

Motivating Writers Worldwide

Tag: Authors (page 1 of 2)

Niche Market Ideas for Authors

It’s important for authors to own at least one blog, if not more.

Second, each blog should pertain to a specific niche and the niche market ideas for authors are endless. There are so many different trades, and therefore, niches an author can get into.

Just how many are there?

Think of genres, for instance. An author can have a niche pertaining to any genre, whether it’s fiction, nonfiction, flash fiction, fantasy, any subgenre within fantasy, the list is endless.

You can even make your own books into a niche, gaining indexing from Google and in time traffic will flood your site. Again, in time. Or take My Freedom Flame, which helps indie authors gain exposure in an over-saturated market that is easy to come by but hard to stand out.

So, what is a good niche market for you?

 

Choosing my Niche

What is a niche? It’s a place, a function, a role your blog plays. You could have a niche that pertains to writing, but there are hundreds of niches within such a niche it’d be foolish not to niche down, or choose a niche within that niche.

Who would My Freedom Flame pertain to?

Indie-authors.

While traditional authors can gain valuable information from SOME posts I write and share, indie-authors gain valuable information from ALL posts I write and share.

But even more specific, what kind of indie-authors does My Freedom Flame target?

Newer indie-authors, since I’m new in this game, myself. But even ten years down the road, I still want to help the newbie author, so look for articles that deal with breaking into the indie-author arena.

Or, My Freedom Flame’s sister site, Lord of Columbia Series, also the name of my own book series, talks about….my Lord of Columbia Series, and nothing more. It’s a site dedicated to my readers who wish for a “behind the scenes” tour, and in time, some extras like deleted scenes, in-depth character profiles, progress reports on my current Work in Progress, etc.

 

Choosing Your Niche

From reading how I chose my own niche, you can now put yourself in position to choose your own niche.

I chose mine for two reasons:

1. I’m an indie author who’s slowly breaking into the business.

2. I have a book series that I believe in or else I wouldn’t have published it.

These are my specialties, and we all have specialties and signature abilities in this field. They need to be narrow, as you can see from my own niches.

Say you write creative nonfiction. Your niche can pertain to the creative nonfiction writing process. What goes into creative nonfiction?

Or, if you’re a freelance writer who specializes in writing About Me pages for company websites, why not make such your niche? Yes, there are millions upon millions of websites and there may be a good market to help those looking to learn how to write About Me pages.

Have you written a memoir? Hey, those are tough to sell. Why not blog about how those writing memoirs can sell their memoir.

Guys, the possibilities are endless here.

There is so much you can do with your niche.

 

Multiple Talents

If you’re someone like me who writes to help others succeed in the same field I’m pursuing plus has a book series, or another hidden talent, say editing, for example, or anything related, you’ll need two blogs.

It would be strange if I wrote about the Lord of Columbia Series here on this blog, as I did once upon a time, which was more of a mistake than anything else, hence me branching off into creating a blog dedicated solely toward it.

If you’re an indie author who has succeeded in gaining most of their readership via paid ads, it’d be a great niche, but if you wanted to talk about your influences behind your book series, you’ll need a separate blog for that.

Any other unrelated topic you want to blog about, such as Get Pro Football Apparel, should become its own separate site.

 

How to Choose Your Niche

First off, if you do have a book series, think about the influences behind it. Think about the genre and related works you’ve read to help influence your series or even standalone work.

This will help garner you some ideas.

If you work as a copywriter or editor, that’s another good niche to dive into. You can dedicate an entire blog into ferocious self-editing while selling your services online for a professional edit; most writers can only edit so much before they’d rather have another pair of eyes on the page anyway.

Ditto for copywriting.

Maybe you want to review books you’ve read. You’ve read hundreds and now you can review them all, plus creating an Amazon Associates account to monetize your blog and earn money.

So, write down all of which makes you a writer, see where your strengths are, see how narrow you can niche down, and create some blogs.

Yes, it’ll cost money for the hosting and security, but in time, the blogs pay for themselves and you’ll find a loyal readership.

Don’t wait another minute. Get started today.

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Authors, Start Awakening Your Life’s Purpose

People who are considered successful get a job, make ends meet, get paid time off, benefits, the whole nine yards, but they’re abysmal at awakening their life’s purpose.

I read an article today about the number one thing retired Americans regret.

It came from MSN.com, of all places, but it’s something many of us authors, aspiring authors, and writers can relate to.

The number one thing most retired American’s regret is failing to fulfill their life’s purpose.

They instead fulfill their ought to purpose, which is getting a job to pay the bills and acquire benefits.

Don’t let this be you.

 

My Story

I hate talking about myself on my blog but let me give you a little rundown on how my last two years have gone while discovering my life’s purpose.

*I’ve made a grand total of $40,000, less than half of what some make in a year.

*I escaped my fitness day job in search of discovering my purpose, something I’ve loved and cherished for six years. While I’m looking to get back into fitness, I had to take a step back to help myself discover my purpose: writing and teaching others about personal freedom. Personal, individual freedom.

*I’ve bounced around from day job to day job, five in the last two years alone.

*I’ve been forced (by choice) to downgrade my entire lifestyle from my lavish living during the peak of my training days to budgeting everything.

*I’ve started my author business and published two novels in my series, the second of which was published last Saturday but there is still a long way to go in that avenue.

*In short, I’ve lived on a prayer, and a massive prayer, since May 2018, when my earnings plummeted.

 

Inspiration in Others

I don’t admire those people who just get a job. If you’re a worker who’s gained respect from your friends and family by getting a job to make ends meet that you can stay at and retire in thirty years from now you didn’t succeed; you failed.

Why?

Because in many cases those people just gave up their life’s purpose and settled. They settled for less, thinking those of us who took the time to pay our dues and take multiple steps back are so insane if they had it their way we’d enter a psychiatric ward tomorrow.

But you know what?

I find inspiration in others who’ve lived the way I have the last two years and in some cases, had it much worse.

Sylvester Stallone slept in a bus station for three weeks, facing eviction and homelessness before writing the script for Rocky.

Simon Cowell was bankrupt at age thirty-one, his music career hanging by a thread.

Oprah was demoted from her job as a news anchor in her early career.

Michael Jordan was cut from his high school basketball team as a sophomore.

What if these icons gave up and went the ‘ought to’ way?

They didn’t, and each are worth millions, some billions.

Do you writers think for a single second you’ll always be where you are today?

I would hope not.

Hey, in January 2018 I didn’t have a book out; they were all still in the works.

Here in December, I have two out in the same series. TWO in one series, with Book Three on the way.

With at least four more after Book Three.

Look at 2019, and think of where you can be, where you will be, this time next December.

 

Set Goals

Okay, writers, it’s time to do what we do best and write down our goals.

Give me twelve monthly goals, three quarterly goals, two half-year goals, and one annual goal.

Let me help you out:

January: Start one new blog while increasing traffic on my current two blogs.

February: Add affiliate marketing and ads to each blog.

March: Increase traffic for all three blogs using Google Analytics while starting to make a small income off my book sales.

Quarterly Goal #1: Release Book III in the Lord of Columbia Series, working title Missing in Columbia.

April: Successfully get my paperback versions stocked in a local bookstore.

May: Create and sell box sets of the first trilogy of the Lord of Columbia Series.

June: Monetize all three blogs and slowly see an increase in income from my blogs.

Quarterly Goal #2: Finish the first draft of Book V in Lord of Columbia Series while advancing to the final editing stage of Book IV.

Six-Month Goal: Hold a promotion for the first four books in Lord of Columbia Series and promote the first four books simultaneously, looking to find a fresh readership.

July: Finish editing Book IV and publish by August 1st.

August: Start an internet marketing blog as my first three blogs mature and gain steady traffic.

September: Start writing Book VI.

Quarterly Goal #3: Advance to the final editing stages of Book V.

October: Celebrate my One Year Anniversary at Wealthy Affiliate and advance into the Top 100 on the Wealthy Affiliate Site, current rank as of today is 436 out of over 1,000,000 users.

November: Release Book V and plan for the release of Book VI in early 2020 while also preparing for a (planned) series rebrand.

December: Evaluate my progress from December 2018 to December 2019 and tie up loose ends in accomplishing my yearly goals.

Quarterly Goal #4: Hold my very first ‘series sale’ during the Week of Christmas and plan to sell a lot of copies that day.

Six-Month Goal: Increase both book sales and blog traffic simultaneously from July to December.

Yearly Goal: Have the first five books in the Lord of Columbia Series published on Amazon.

Now it’s your turn; follow my template and pursue your goals.

 

Why it Matters

I’ve written a post in the past regarding goals and what you see above is an updated version of my goals.

While they haven’t changed, it’s okay to update as the year gets closer.

What this post is saying though is that to fulfill our life’s purpose, we must separate our ‘ought to’ lives from our life’s fulfillment.

Many of us try to fulfill our lives without setting goals and we fade off into ‘ought to’ mode, never to return to our fulfilling lives and living the remainder of our existence in regret.

I don’t want anyone to end up like this in thirty, forty, or fifty years, writers and anyone else looking to rise above the masses in passion pursuit.

So, do what’s necessary to pursue your life’s fulfillment, even if it means downgrading, even if it means giving up luxuries and instant gratification.

Questions Authors Ask: How can I Sell My Books?

 

How can I sell my books is one question all authors ask, and for good reason; we all want to sell our books and become successful authors, whether we’re traditionally or indie-published. I ask myself the same question, especially after slow sales after writing our first book.

Now, if you wrote your first book and saw great sales, then you did everything right in the preplanning phase.

However, most of us are going to utilize trial and error continually until we find something that clicks.

Unfortunately, there is no one-size, fits all solution. There never is. What works well for one business might not work well for another.

For instance, discounted books may work in one genre, but might come of as cheap to readers in another and will cause people to shy away from the book.

So, if you want to sell books, read further, but please note, this isn’t a get-rich-quick-scheme nor is it something you will see success in overnight.

Know how long it takes most businesses to profit?

About two years, some might profit in three.

Even if you saw immediate sales in your first book, it may be because you wrote something nonfiction that you were already a well-known expert in, in which you paid your dues while becoming an expert, which took time.

Perhaps you spent three years building an author platform and fanbase. It still took you the same amount of time, you just decided to sell your first book after building an email list and fanbase, which is a bright move.

But many of us might have a book on sale at Amazon that hasn’t seen much, if any action, and that’s okay.

Why?

Because your book is new to people who come across it, meaning your book could be at the online store for two years before you finally gained enough credibility to readers who eventually bought your book.

For that, your book, or books, are new.

But what are other ways to help boost your book sales?

Read on to find out.

Raise the Price

This worked for me. I started selling Northern Knights at $2.99, saw no action, so I decided to lower the price to $1.99 and finally, .99 cents.

How many sales did I get?

Zilch.

I raised my price to $3.99.

Nothing.

$4.99.

Nothing.

$5.99.

Something.

Sometimes, readers of a specific genre might expect to pay five, six, or seven dollars for an e-book in a genre they read in so if they see a book that might look compelling but is selling at $2.99, they might expect your book to be watered down despite a killer cover and description.

 

Speaking of Covers and Descriptions

Does your cover match that of your genre?

Mine was tricky, but as you can see below, is definitely something seen in the urban fantasy genre. There’s fire, and my main character is cloaked, which gives it a fantasy feel. Urban fantasy is fantasy in modern day, typically in an urban setting, hence the genre, yet there are fantasy elements all over the place.

Make sure your cover matches the genre and don’t be cheap, either. Pay someone to design a cover. Covers designed by authors themselves are great for free e-books, like my Neo Skyehawk Series, as you can see here.

So, don’t create free covers unless you’re giving away a book.

Regarding descriptions, make sure your book’s keywords (you did use your keywords, right?) should ring throughout your description.

The one thing authors tell you is to NEVER follow Amazon’s advice and use keywords based on your plot.

Use keywords that fit your genre and even book matter. For instance, my subtitle is New Adult Urban Fantasy, so I used this as a keyword in my description and guess what? Sales!

Also, be sure to make your description long, some authors recommend using every single allowed character and if you can describe your book without giving away too much information, by all means write that description!

Again, use as many keywords in your description as you can, repeat if needed but don’t go crazy as you’ll get flagged for keyword stuffing.

For instance, don’t stuff all seven keywords into your subtitle; one will suffice, as I have.

Oh, and keywords can be three or four words long, known as long-tail keywords.

 

Invest in Promotion

Good businesspeople invest, and you should, too.Invest in a good book cover. If you can’t afford a custom cover, which can cost up to $500, depending on the artist and genre, you can always get one predesigned as I have, which cost me $80.

I’m eyeing up my second cover for Swords of Destiny, which is also premade, which will cost $95.

Invest in paid promotion, too, such as Freebooksy if you’re in KDP Select and utilize your five free days—another reason it’s a good idea to raise your book price, as deal seekers will see a steal here.

Or, discounted ones like Books Butterfly or Book Bub, if you’re lucky to get into it. The latter only accepts 10% of all books submitted. I haven’t submitted to Book Bub yet, but I have read and followed their guidelines which will increase chances of getting selected.

I’d invest in promotion for both free days, where you’ll operate at a loss but at the same time will likely get your book into a couple thousand hands, which means reviews, which means algorithms, which means sales.

Also, I’ve heard rumblings Amazon’s running a pay-for-play scheme, much like Facebook and Twitter.

It works the same, where if you post and want eyes on it you need to pay to give it a boost.

This isn’t a bad thing at all, as Amazon and Facebook both only charge you if someone clicks on your ad if paying for advertisement.

So, instead of using paid promotion services, set a budget and use Amazon to advertise your books.

Again, while a lot of indies will rumble about this, they’re the ones who want to succeed without investing a penny. We live in a world of self-entitled people so ignore those rumblings.

Let me ask you a question: If you owned a bookstore, are you going to put a book at the front of your store because they told you to?

Or, if you’re a true businessman, are you going to charge a little for exposure.

You’re running a business, not a charity, and Amazon’s a business, not a charity.

Look, Amazon doesn’t give a damn whether you’re traditionally or indie-published.

They only care about who makes them money. If you’re making them money, they’re going to make you money, so pay to play.

If the Pittsburgh Pirates of Major League Baseball ever found this out, they might’ve made the playoffs a few more times over the past twenty-five seasons, but owner Bob Nutting refuses to spend money on big name players.

Or, let’s take a team like the Cleveland Indians who are also in a small market, but will maximize their budget on signing players to put fans in seats and bring them through to the postseason, raising fan interest and in turn, creating revenue.

 

Action Time!

Okay, now it’s your turn to go ahead and take action. Go ahead and manipulate your book price first and see where the sweet spot is. Maybe look at other books in your genre and see where the best-selling books fall.

Work on your cover and description. Make sure the cover matches those in your genre. Make sure the description is keyword-rich. And as always, use your primary keywords in your description.

Invest in paid promotion, as it will get your book in readers’ hands. Even if you have to invest in promotion on your free days, as it will give your book exposure and reviews, which all writers need.

One Year Goal Plan for Authors

Okay, you’re working a full-time job in an unrelated field and have a few awesome works out or maybe an awesome blog that’s picking up steam. It looks like you’re in need for a one year goal plan so today I’m going to show you how it’s done.

No, this doesn’t need to be some crazy science experiment or anything related.

In fact, planning for the next year, 2019, can be fun and interesting.

But you might not know where to begin, so I’m going to lay out my own one year plan and show you exactly what you need to create yours.

 

Background

Right now I’m working 40 to 55 hours a week, closer to 55 this time of year for obvious reasons. Now, my writing is making me a little bit of money here and there and my blogs are seeing clicks here or there but they’re still too small to do any crazy damage at this point, let alone give me a full-time income.

For many of us, it might take between 2 and 3 years just to break even and that’s okay, most businesses are like this.

In fact, I worked as a trainer at a franchised gym once and the owner to this day still has a day job.

Such is life.

But this isn’t always a bad thing, as many might take a decade or longer just to make enough money, so you’re on the right track.

Also, I’m looking for more hours this time of year anyway because I need to bank something called money which I can then use to fund my indie author business and blogs, so more hours to me!

 

How to Plan Your Year

Take a sample of my blueprint. Here’s what I did:

1. I will have 2 full-length novels published by January 2019, and Northern Knights is already out on Amazon while Swords of Destiny is oh, so close to being completed and will be up by January 2019.

2. I will put back X amount of dollars to fund my indie-author business. $95 for the cover I want, $100 for paid promotion (yes, it’s worth it), and maybe a few more bucks for more paid promotion.

3. I will have three blogs up and running complete with affiliate links. I already have two in My Freedom Flame and Get Pro Football Apparel, the latter of which has significantly more affiliate links but if you look to the top of this article, you’ll see ads which I’ll make a small amount of money on per click, which monetizes My Freedom Flame.

So, what I’m doing here is planning my first three months, October, November, and December. Since it’s November, I’ve been working tirelessly on my blogs and will continue to do so over the course of the Holiday Season.

I’ve also been editing the heck out of Swords of Destiny, which does the same thing; puts me in that November-December timeframe.

January, however, will get a little trickier, but I want to add one more thing to December: I will sell at least 3,000 copies of Northern Knights and Swords of Destiny. I plan on marketing both of these through KDP Select before open publishing, utilizing Amazon’s free days to coincide with my paid promotion. What I’m looking for are reviews, not money just yet.

 

January-March Blueprint

1. In January I look for my books to gain traction, which will continue on through February. I’m not expecting miracle rankings, as the Lord of Columbia Series will only have two books out, but something moderate.

2. February, the goal is to see some moderate income streaming in from my books, obviously not enough to quit the day job, but will be enough to gain me a decent side income. We’re talking hundreds, not thousands per month from book sales.

3. March, I’ll release Book Three, working title being The Gaian Order, where I’ll likely promote Northern Knights one last time through KDP Select while setting Swords and Gaian Order to free during the same five free Amazon days. Again, this will help gain even more traction, especially for a series.

 

April through October Blueprint

1. Come April, I expect to see the low four-figures streaming in per month for my books, which I’ve invested in promotion not just once, but multiple times. I’ll likely hire a copywriter to do my book descriptions as well, which will only help entice buyers. I may even do this before when Gaian Order is released. It will only help increase sales.

2. By this time, though I’m making four figures, or hope to be making four figures, I’ll still be spending a lot of my money in promos, because again, no one’s buying your unadvertised books and I’ll even research how to utilize Facebook ads and other streams of advertisements.

3. By the summertime, I’m hoping to get closer to dropping to part-time in my day job, bringing in a steady four-figure flow per month, but still something that’s lower. Again, nothing crazy.

4. Ditto for my blogs at this point, two of which are hardcore affiliate blogs I’m doing through Wealthy Affiliate, which will allow me the opportunity to earn even more revenue streams through various niche sites. Kind of cool, right? If these blogs do well, I can certainly drop down to part-time at the day job.

5. Come September, I do look to be at part-time for good as both my book and blog revenue will continue to pour in.

 

Let’s Talk Writing

Of course, what you saw above are simply my money-making goals.

But what about writing?

Well, Swords and the Gaian Order are both in editing mode, but I plan on writing many books in the Lord of Columbia Series.

So, I’m looking to write and complete Book Four by that October date.

Book Four is in brainstorming mode but there is some awesome content done for it already. The time will come, probably come March when Gaian Order is released, that I’ll be in editing mode for Book Four.

As I continue to dive into editing mode for Swords of Destiny and Gaian Order, I look to start really writing the first draft to Book Four, probably carrying me from January to March, or sixty days of solid writing.

Each book of mine is between 70,000 and 77,000 words, so if you take 60 and divide by say, 73,500, I’ll get 1,225 words per day, more than manageable goal even if I’m working forty hours a week.

Oh, and three new blog posts per week for all my blog sites, which will be at least three come 2019.

 

Your Blueprint

Okay, enough talking about myself, it’s your turn to create your blueprint.

What you need is a money-making blueprint if you plan on earning income from your writing (why not?) and a writing blueprint, where you plan on writing your word count each day, books, blogs, etc.

So, take this blueprint:

1. I’ll write X amount of words this month.

2. I’ll make X amount of dollars this month.

After a few months, you might want to add:

1. I’ll earn X amount of dollars at my day job this month and X amount of dollars from writing.

2. I’ll work X amount of hours at my day job this month. Hopefully, within six months you can cut the 40-hour a week job (or longer) to 30 hours or less, doing what you love.

And that’s about all there is to it, but make an annual blueprint, dividing your goals into 1, 3, or 6-month periods.

Go ahead and try the blueprint above to see what you can muster out of it.

Target Marketing Strategy for Authors

Define Your Target Market, Sell More Books

Early in an author’s career, it’s going to be tough for them to find and gain traction in the saturated book market. Thing is, the market really isn’t all that saturated if you have a general idea on what to do. To succeed, it’s all about having a target marketing strategy you can use to zero in on your intended audience.
First off, don’t freak out. I know many of us are writers and we’d rather worry about writing rather than marketing.

But marketing isn’t something to shy away from. In fact, it’s quite fun because you get to work for yourself selling a product you believe in (your book) to a target audience.

What can be better than that?

Nothing!

Also, marketing requires something else us authors are good at; creativity. If you’re creative, you’re going to be good at this.

Note that no book is for everyone and when you realize this, you also realize the book market isn’t so saturated.

Different books appeal to different audiences, meaning you genre may not be so saturated.

 

Categories and Keywords

Let’s look at Northern Knights, which is in the fantasy genre but can also identify with the urban fantasy, new adult & college, contemporary fantasy, and war & military sub-genres.

Say, when choosing my Amazon keywords and categories I decided to place the book in general fantasy.
That’s a lot of books I have Northern Knights competing against. For another, urban fantasy and general fantasy tend to have a lot of different elements, and general fantasy may not be appealing to the urban fantasy reader.

So, by placing Northern Knights in urban and contemporary fantasy, I’m already narrowing down the search terms.

Let’s get to the keywords.

First off, every single indie author I’ve come across will state to never follow Amazon’s recommendations for keywords. People don’t search for plot elements as Amazon recommends; they search for genres.

As a fantasy reader, I’ll search for fantasy, new adult fantasy, urban fantasy, or anything identifying with fantasy. There’s not a single plot element I’m looking for.

Now, for my keywords, I used new adult urban fantasy, war and military, college fantasy, and other like-minded terms. This will make Northern Knights and its successor, Swords of Destiny, more visible to Amazon’s search engine.

Kind of cool.

So, who am I targeting?

Not fantasy readers, but readers who like stories about the urban fantasy genre, new adult, and war & military.

These are the people who will be interested in my book.

Oh, and also Browns fans, regardless of the genre they read just because, well, there’s an allegory in there they’d probably love.

 

Write Freebies

Okay, why put in the time only to not get paid for hard work?

Don’t freak, because this is going to be a money-maker.

What if I told you freebies help contribute to sales?

Okay, how?

Easy. Write a free novella about your characters, or about your world in which your characters dwell.

Look at my sidebar where you’ll see Fighting Treason. That’s a free novelette, about 17,000 words, about a couple of characters in Northern Knights mentioned in passing. It’s for free download on every single store site not named Amazon. We’re talking iBooks, Google Play, Nook, Kobo, anywhere else e-books are sold for free. Prolific Works (InstaFreebie) is also a good place to store these. Some authors prefer Wattpad.

Now, for every site not named iBooks, create an ad for your paid book on Canva, you can find the link to Canva here, and get to work on creating a visible ad. Place that ad in front and back of your book.

Fighting Treason is also part of its own series, as Fighting Tyranny is Book One in the series. So, if you’d like to do what I do and create a free novelette-novella series, place your ads for your paid works in every single one of these books.

The more freebies you create, the more free exposure you just gave your books without sacrificing a penny.
Since these books are free, you can get away with creating a cover on Canva as I have. Atop the sidebar, you’ll see Northern Knights, which I paid for versus Fighting Treason’s cover, which is much simpler.

You can even write a prequel novel to your first in series and make it perma-free, too. People these days are attracted to free stuff and no, they’re not cheapskates.

 

Look, chances are you’re an unknown author. Why would they buy your work?

No reviews. No other books.

I wouldn’t, unless you had a killer title, cover, and book description.

Think of it as a test drive. Let the readers test read a free book first and if they like your creativity, they’ll buy your paid works. And the more paid works you have, the more exposure you can place in your free works.

People are attracted to free, and so are you. So, write your free books and funnel them to your paid books.

Email Lists are Still King

Yes, good old email is king, unlike popular opinion which thinks social media is.

Social media is, well, next to useless.

I’ve had a few buyers on social media, have met book reviewers, and bloggers, but forget about advertising your books.

I’ll pin a Tweet of my latest work and that’s about it.

Email lists are far more enticing.

Again, Prolific Works gives you an option to connect an email list and it’s done wonders for me.

If you don’t have one yet, head over to MailChimp and sign up pronto. It’s free for up to 2,000 readers.

And entice people to join. Look toward my menu at the top of this page and you’ll see where it states free e-book. If you click it (and you’ll get a freebie if you do), you’ll be funneled to a landing page. If you click the ad, you’ll be funneled to a sign-up page where you can get a free e-book.

Or, you can always go to Prolific Works, where I offer that same e-book for free if you sign up for my mailing list there.

Always give away a free gift to someone every time they opt into your mailing list. You can do this on Prolific Works by creating a mandatory opt-in, which I recommend ONLY when it’s a product reserved for your mailing list.

Why is email still king?

Simple.

On social media, you have limited engagements. I have 5,520 followers on Twitter, for example, but only 2,050 engagements over the past 24 hours. This means I’m garnering 85 per hour, and I Tweet often.

The sad truth is just over 1% of your Twitter audience actually sees your Tweets.

Imagine if you had 5,520 readers on your email list. Chances are, every single one is going to see them. MailChimp also allows you to track email campaigns. For instance, my last campaign earlier this month had 30% of my subscribers opening the email.

I’m nowhere near 5,520 yet, but one campaign gives me 1,660 opens.

Some of you may point fingers here and state more people on Twitter saw my latest book update versus my email scenario.

Wrong.

The book update was only a single Tweet. For instance, with my pinned book update I posted last week, only 786 followers saw it, and that’s over the span of one week!

 

On the contrary, 1660 people will open my newsletter within 24 hours.

Further, those who are on your email subscriber with want to see your work. Many of your followers on Twitter are participating, as many of us are, in a follow for follow scheme. It’s likely about five of them actually want to see your work.

 

Find Your Target Audience!

Finding your target audience isn’t hard. In fact, it’s going to make your work even more visible than it already is.

Sure, posting to Facebook, Twitter, Instagram, Pinterest, and Google + (while it lasts) is always a smart thing to do, as it exposes a few to your work.

But that’s just that. It exposes a few to your work.

Imagine having a freebie in the same series or an identical series on all the other sites. You just exposed your work to more readers.

What about your Amazon Author Central page? Yes, it also adds exposure.

Prolific Works is great to place books identical to your genre to build an email list.

A Reader Magnet, as Nick Stephenson calls it, is also great, too, as it gives your subscribers a bonus. Hey, it’s tough to get peoples’ emails because they know you’re ultimately going to sell them something. Why not start with a freebie to build trust?

These tactics are great for directing an interested audience to your work. Take the time to work on each and I’m sure, even as new indie authors, we’ll see at least a few sales trickle our way, with something big to come in the next year or two.
 

 

 

 

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