Google indexing is your key to an awesome future in both blogging and finding your own target audience. In fact, when you know how to use “mysterious” terms like SEO and keywords to your advantage, a new readership can and will open up.
This will allow you to accomplish a few things, WITH TIME, OF COURSE!
One, increased traffic.
Two, as established above, increased readership.
Three, increased loyalty.
Four, increased brand identity.
How to Blog
First, before you learn how to get indexed, you need to learn how to blog. As most of you reading this post are either authors, writers, or bloggers, you may have an idea on how to create and implement an effective blog.
For those of you already writing or blogging and aren’t acquiring the amount of traffic you’re expecting, let me help you out.
Here’s how to create an effective blog:
1. Choose a niche, which is one, and only one topic that the blog covers. My niche is how independent authors and writers can gain exposure and credibility. Sometimes, your niche is broad, so you might have to down-niche.
2. Write within this niche, utilizing keywords and SEO. Don’t worry, I’m showing you how this is done.
3. Make sure your articles are at least 1,000 words, though Google will index posts that are fewer than 1,000 if keywords are properly utilized and the content reaches a certain standard of quality. Don’t freak, if you stay on topic your quality is high.
4. Talk to your audience and solve their problems. People aren’t searching through Google to hear you talk about your life unless something happened in it that’s interesting enough to help them solve their own problem, then by all means, carry on.
5. As I implied above, don’t talk about yourself. You won’t build a following.
SEO and Keywords
These go hand in hand. Basically, it’s Search Engine Optimization, hence SEO, plus keywords, which optimizes Google searches.
What is SEO?
Keywords that you use which Google will index.
My keywords? Google Indexing.
Notice these keywords are in my title and first paragraph, preferably first sentence.
Now, in my WordPress back office, when I click on this post to edit it, I’ll see an SEO Title, SEO Description, and SEO Keywords. This is located below my post’s body.
The SEO Title is 60 characters, and that’s it. Usually, I can fit the keyword-containing portion into my SEO Title.
For my SEO Description, the keywords appear here as well. The SEO Description is a short summary, 160 characters long, describing your post.
And finally, SEO Keywords, which I usually just place my article’s keywords into.
Many novice bloggers tend to freak when they hear they need to utilize SEO and keywords as if there’s some magic and insane mathematical equation involved.
Nope, just proper placement of a few words.
You can also use semantic keywords, which gives you a list of words related to your post’s keywords, but these aren’t necessary to get indexed. They do help, though, as they will increase your article’s relevance in the search engines.
Tricks to Increase Traffic
1) Share to every single social media site you can think of, especially the Big Four (Facebook, Twitter, Pinterest, and Google+). Your traffic will see MODEST increases with these sites, but by sharing to Google+, you can gain faster indexing.
2) Invest in a keyword tool. There are free keyword tools, but investing just $50/month in a keyword tool will always give you more accurate information. I use a tool called Jaaxy, which allows me to see how often certain keywords are searched per month, average traffic each keyword earns if ranked on the first page, and Quoted Search Results (QSR), which allows me to see how many other blogs utilize the same keywords. Shoot to include keywords that rank low in QSR, preferably below 100, and definitely below 200, as you’ll face lesser competition.
3) Blog regularly. Regular blogging includes posting at least twice a week, but you can go as many as all seven days a week. With my current day job at eight-hour days with the same work schedule, I can time when I post my blogs. Regular posting helps you gain a readership as they know you’re in this for the long haul. It also builds trust for your brand and grants credibility.
4) Seek to help or educate. Far too many bloggers, especially novices, believe they need to just write without purpose, which leads to skewed results at best. Sure, you may get lucky and have a few posts that take off, but for the most part you aren’t building a readership. To build one, seek to have a purpose behind your blog. What did you look up when learning your niche? What keywords did you type into Google? That will help you start your blog and gain a small readership.
5) One niche only. As I stated earlier, stick to a single niche only. Don’t deviate. While it’s okay to do this every once in a while, even a deviation post must contain some kind of connection to your blog’s topic.
6) Use Evergreen posts. Just like how an evergreen tree keeps its coating year-round, Evergreen posts won’t die out anytime soon, as I stated in my previous article. They’re timeless. This post here is Evergreen because Google indexing and keyword searching is here to stay. Any topic that’s here to stay qualifies as Evergreen.
7) Do NOT keyword stuff. Keyword stuffing, however, is a thing of the past, and that’s where bloggers once used keywords in almost every paragraph. For this post, if I used Google Indexing in each of these points plus in each paragraph above, Google will never index this page. Instead, use keywords only in the title and first paragraph in the body of your post, as well as once or twice throughout, but this isn’t required.
Work on Your Blog
Your tasks today are simple: If your blog isn’t up to par with keywords and SEO, make them so. If your blog is more about you or random topics, it’s time to delete a lot of posts and start over.
You don’t have to change the name of your blog unless it appears to have something to do with another niche.
For instance, My Freedom Flame was named after a defense force in my book, Northern Knights (Freedom Flames), but I also coined the phrase because I believe writing can free you from a DDJ, or Dreaded Day Job, with time, effort, and focus.
And if writing is our escape, especially if we find ourselves moderately good at it, wouldn’t it be great to free ourselves from the restraints of the real world and allow writing to pay our bills?