It’s a common name that draws a lot of what’s. They’re called evergreen posts, and they’re your best friends in the blogging world, especially if you’re a writer who needs to find some blog traffic.
What are evergreen posts?
They’re like music on classic rock stations. Just as classic rock, or these days, 90s alternative, they’ll never die and they’re here to stay.
If you go evergreen, you just set yourself up for success because these posts are as timeless as the Chicago Bears’ or Kansas City Chiefs’ uniforms.
Or if you’re a baseball fan, the New York Yankees’ uniforms.
They’re posts that remain relevant time and again until Father Time puts out the sun.
For instance, you watch the news or a huge sporting event. News is only news for so long, but an evergreen is long lasting.
For bloggers or those of us who are authors that also happen to blog in hopes of finding a reading audience, evergreens are solutions to problems our readers, or other writers, have.
How to Create an Evergreen?
First off, what is your niche?
Say, for instance, your niche is all about how to write fiction, but if you niche down into the category in which you write, we’ll just say high fantasy, one such evergreen will be how to build your own world.
In addition, you can also monetize such a blog with evergreens by creating product reviews, such as books and book series’ like The Wheel of Time, Harry Potter, and the Chronicles of Narnia, just to name a few.
These qualify as evergreen because each series has solidified itself in the genre and category.
You can create posts on ideal protagonists, how to map a world after you teach writers how to build them, the whole nine yards. These are posts all authors or aspiring authors of high fantasy need to know.
In my Get Pro Football Apparel blog, an evergreen may be a product review of a legendary player’s jersey, such as Emmitt Smith, who played for the Dallas Cowboys from 1990-2002.
I’ll still write newsy posts for that particular site as they occur, such as recaps of playoff games, predictions for upcoming seasons, with shopping links to each team, but if a fan is looking for an Emmitt Smith jersey, or if I go the classic route with say, the Seattle Seahawks, where Steve Largent was a star, they can immediately keep coming back to my blog.
On My Freedom Flame, the majority of my posts are evergreen, including this one, right here, teaching others how to create articles that qualify as evergreen.
Since evergreens are always relevant, regardless of time period, Google will keep your posts ranking high, so long as you use proper keywords in your SEO settings and assure the quality of your article.
Some people ask what high quality really is since it is a weak word that might have a broad definition. High quality basically means staying on subject without deviating. It also means continually talking about the subject of your article, which is highlighted by your article’s keywords.
My keywords? Evergreen posts.
So, if you want Google to reward you with a high ranking for your evergreen, here’s what to do:
1. Place keywords in article title.
2. Place keywords in article’s first paragraph, preferably first sentence.
3. Place keywords in your 60 character SEO title.
4. Place keywords in your 160 character article meta-description.
5. Place keywords in the keyword box under the description.
6. Place keywords in the tags, though this isn’t believed to sway Google too much.
7. Add imagery, at least one photo per 1,500 words.
8. Strive to create a 1,000-1,500 word article, though something within 200 words shorter or longer of my recommended target won’t disqualify you. For instance, this is one of my shorter articles of only 855 words.
How Often to Post Evergreens?
Post evergreens as often as you can. Not every post needs to be evergreen, but if you want to boost your readership and earn long-term Google indexing, evergreens should be at the top of your to-do list.
If you post three times a week, try to make at least two of your posts evergreen. If you post five, make at least three evergreen.
Conduct some research, which is nothing more than typing ideas into a search engine or if you’ve bought a keyword tool like Jaaxy, type words or phrases into the search box to see what comes up.
Make a list of words and phrases that appear recurring, but you can take this even further if you have a keyword tool. You can make lists of words and phrases, but you can also track their average searches, average number of clicks, quoted search results, and so much more.
If you haven’t done so, start your list today and see what your competition, which might even be me, is posting and make sure your post is unique and of higher quality than your opponents. In time, you’ll surpass your competition once your blog matures and you persevere with more evergreens.
And as always, remember to follow the eight steps I listed above for (almost) guaranteed search rankings.