As stated in my previous article, social media engagement pales in comparison to having an active blog, utilizing keywords, communicating with readers, and helping them solve their problems within your niche.
Every author should be doing this as the response you’ll receive in time is far superior to social media fame.
But is social media bad?
No, but it should be used as a supplement to your blog and used to drive traffic to your blog than anything else.
Social media is also a great place to meet and collaborate with people within your niche or an identical niche to share ideas.
But you shouldn’t be trying to sell your products on social media unless you create ads that target a specific market.
Okay, say you’re walking in a mall and the owner of a shop is outside, shouting at people to come in and buy his stuff, which we’ll just say happens to be an obscure niche, though the market is saturated. Sounds like books, right?
Would people enter the shop?
It’s likely that he’d scare away the people who intended to enter the shop, so it’s a better idea if he tries to attract potential customers in other ways.
He logs on Facebook, Twitter, and other sites and posts once an hour that people should come into his shop and take advantage of his great deals.
Is anyone going to come in and take advantage of the deals?
Maybe, but it’s more likely he’ll get unfollowed or even blocked.
People who aren’t interested in his obscure niche will never be interested in it.
I’m a big fan of contact sports of every capacity, so you’ll likely never see me attend a curling match. You know what curling is, right? It’s where they slide giant stones down an icy lane and use brooms to guide the stone to a target.
You’ll also never see me watching golf or tennis. I’ll be asleep in two seconds.
For these reasons, I’ll never enter a golf or tennis store and you’ll definitely never see me enter the market for curling brooms.
So if I’m in the mall and the dude who owns a curling store states to buy the latest curling broomstick, half off, I’m not buying the curling broomstick and neither will 99.9% of the population.
When you’re on social media, unless your following is made of a bunch of readers in your genre, blind social media marketing is pointless, as it would be if the curling proprietor lit up my social media account with broomstick deals every hour.
Should You Post Your Deals?
Of course, and you might get a buyer or two. It’s worked with me in the past.
However, you don’t need to post your deals every single hour. Twice a day, three times tops, is good enough, and nothing more.
Whenever I have a free promo running on Amazon, I’m posting, but again, I’m expecting little if any sales.
What Should You Do?
When it comes to selling your book, it’s good to pay for promotion. While some of you might run for the hills upon having to pay for promotion, let me tell you that it works wonders.
I did a test run with a cheap, $18 promotion and set it for Christmas Eve two weeks ago. With that cheap promotion, I sold 134 copies of Northern Knights and Swords of Destiny in that one day. 110 of which were Northern Knights, the book I promoted, and the other 24 were Swords of Destiny.
Even after the promotion, I still averaged a good 25 sales per day.
Again, it was a smaller promotion intended to sell hundreds of copies, and Northern Knights peaked at #3 in sales that day in its genre at Amazon’s free Kindle store.
With Book III in the Series, Missing in Columbia set to hit the store in the very near future, I’m hoping to do a larger promotion from either Freebooksy or Books Butterfly, which might result in thousands of sales since their email list is far larger.
My aim is to peak at #1 in the genre and hit the Top 100 Best Selling list at the free Kindle store.
Attract Your Readers
If you haven’t read yesterday’s article yet, you need to, as it talks about building author platforms in ways that will far outperform social media.
Social media is a fantastic way to supplement your strategies in attracting readers, but blogs, building an email list, and paying for promotion will far outperform social media.
Is it any wonder I only sold 120 copies of Northern Knights during my five free days at Amazon from August to November and ended up selling 110 in a single day during a paid promotion?
Let’s be honest in what worked.
Or what about this: My posts regarding Northern Knights and my entire series on social media rarely create a buzz but I receive emails on this blog and comments on my in-progress subdomain from readers seeking information on where to buy my work and more info on the work.
Again, as I stated at the beginning of this article: social media pales in comparison to blogs and an email list.
So, it’s time to get off Facebook, Twitter, and your other social media sites, start blogging, create a few freebie projects to build an email list, and really start building both your readership and your business.
Go with what works, because it’s likely that while email is considered old-fashioned, it’s only been around for about twenty-six years and it’ll remain because it will remain the gold standard in modern-day communication.