Yes, it’s the question every author needs to be asked: What does target audience mean for you?
If you haven’t thought of this, I suggest you do so, which is why I’m talking about this important concept today.

First, what is a target audience?

These are the people you need to target if you ever want to make a full-time living off your writing.

You don’t want to just market a book to everyone, as many authors think they can, and in many cases, their friends and families recommend it.

Look, this isn’t a business where everyone will want your product or even care about your product.

Compare it to the music industry. Katy Perry is popular but I can’t name a single song she’s ever sung.

I can’t even tell you who’s number one on the charts right now in any popular genre.

I don’t care.

My favorite band is Nightwish. I also enjoy listening to DragonForce, Two Steps from Hell, and Antti Martikainen.

Do you know who any of them are?

Maybe, maybe not.

So, would Nightwish target fans of Katy Perry?

Of course, not.

Would Katy Perry target Nightwish fans?

She probably doesn’t even know who Nightwish is.

The same should go for you.


Ask Yourself

What is my genre?

Where do my readers hang out?

How can I target them?

What is my plot?

Who reads books in this plot?

Who would this book appeal to?

Why would this book appeal to them?

What area in the US, or the world, would be a great place to market my product?

Which age group would enjoy my book?

Which gender?

Which political party?

There are many more questions you can ask, but let’s cut to the chase.

Let me use Northern Knights as an example.


Who Would Read Northern Knights?

What is the genre?

Urban fantasy.

Where do the readers hang out?
Google+ groups, Facebook groups, they can be found on Twitter, forums, anything that has to do with urban fantasy. Book promo services that have urban fantasy, the list goes on.

What is my plot?
Violent as hell, with some sports involved. Harry Potter meets Star Wars? Yeah…with a little bit of Saving Private Ryan involved plus Avatar the Last Airbender, except it’s in modern times.

Who reads books in this plot?
Harry Potter fans might like it, given the influence J.K. Rowling has had on the work. Those who love sagas would, too, as Northern Knights is one of many books, at least seven but there will be as many as twelve. Those who crave war plots, plus those who love conspiracy.

Who would this book appeal to?
This sounds far-fetched as hell, but Cleveland Browns fans would be head over heels over the work. Literally, head over heels, due to the allegory. Libertarians, or those who embrace small government and find the two major political parties in the US off their rocker would love it, too.

Where in the US and the World would be a great place to market the product?
Northeast Ohio, for sure, again, the Browns allegory. New Hampshire is Libertarian-leaning and New Mexico would be an option, too, after Gary Johnson did relatively well in the Senate race. Something tells me the Swiss would enjoy it, plus even the Scandinavians.

Which age group would enjoy my book?
College kids who want to read something other than a textbook, yes. Harry Potter fans who might want something the series directly influenced would read it, in other words, those between ages of 18 and 35 would find this appealing.

Which gender?
Northern Knights might have a male protagonist, but the gender range in the book is 50-50, with characters like Lira and Savannah playing huge roles, so in this case any gender would read this and get something out of it.

Which political party?
You’d be surprised, but I know many of us wear our politics on our sleeves these days, as we should. For me, Libertarians and Constitutionalists would be entertained.


Try It

These questions are just a few of many you can ask yourself when it comes to picking and zeroing in on a target audience. Put the list of questions together and go for it. Your list might look different than mine, and that’s okay.

You need to individualize your own list if you want to maximize your target market.

Also, you do need to spend money on ads as well, as they’re your primary way to really market your book.

Where do you get the money for ads to hit a target?

Set a budget for Amazon or Facebook, or anywhere else you can think, and target your audience.

And don’t forget about the newspaper; it’s still very popular these days as they DO have digital versions too, you know. And the fact I do a lot of my work from a library, I see people reading the paper each hour.

Find a newspaper that can relate to your target audience as it can be your greatest weapon when finding new readers. Go online and check their statistics. Some of the Sunday papers garner six-figures of readers daily. Imagine if just one-percent of 100,000 people were interested in your book.

Of those 1,000 people, 200 of them bought your book priced at $5.99. You just made $838 (after royalties) off what we’ll say was a $200 ad. $600 in profit.

Compare this to anything.

Book promotion is good, too, but you really want to zero in on your targets. Do this, and you’re going to find a lot of fans.

Yes, there’s money involved, so if you don’t want to spend or can’t spend, check out this article here.