Blog topics are a must when it comes to writing an effective blog to generate traffic, yet most writers have no idea where to begin. Today, I’m going to lay out some of the most successful blog topics for writers where they can learn to build traffic within a given niche, but first an overview.
Most writers tend to get blogging all wrong and it becomes a daily or in some cases a weekly diary about their life, where they’re currently at in their journey, and what they want in their future.
While this is fine if on a personal blog, the truth is blogs are written for people, not for writers. And by people I mean readers. Real readers are reading your work. For that, it’s a must to steer your blog toward a certain topic and stick to it.
I have three blogs, all of which cover a single niche. Get Pro Football Apparel talks about NFL merchandise. Train Daily with Todd talks about fitness. And finally, My Freedom Flame talks about writing.
For a blog to succeed the topics, however, must be even narrower.
So, on My Freedom Flame, we’re talking about how to succeed as an indie author, and blogging is one of those ways, which is what led me to write this post that I’m going to share with you.
Keep it Narrow
As mentioned above, you need to keep the entire topic narrow. Every single article should be in one way, shape, or form related to the blog’s overall topic.
So, since this is an indie-author site, I shy away from targeting traditionally published authors. Almost all my friends are indies and much of my blog traffic is from indies, so traditionally published authors might not find my information as useful.
You can do the same if say you want to talk about themes from your books.
Yet while I state your blog is for readers, feel free to talk about your books without trying to hard sell them, which I do often when I talk of plot, character, and overall book development.
So, a blog centered around your book themes can be perfect as you’re informing readers on these specific themes. Also, theme-based blogs are perfect for readers who read books related to theme.
Genre-based can be good here too. You can review or blog about books in the same genre you write in or another genre that interests you. You can also display your books somewhere on the page if it’s in the same genre. Since readers are already interested in the genre, they’ll likely give your book a shot.
I hope by now you’re noticing how a blog can become a cost-effective advertisement hub for your books.
Research Topics Within Topics
Keyword research is a must and a keyword tool is a gem if you can afford one. If not, don’t worry because you can always research relevant topics within your blog’s overall topic using Google. Google’s drop-down menu is perfect to see what people are searching for.
However, if you can swing it, a keyword topic is the king of kings. Some show you how much monthly traffic to expect if you can get indexed on Google’s first page, which should be something we all strive for.
For instance, my keyword today was most successful blog topics, which by using the Jaaxy Keyword Tool, allowed me to see that 260 people per month searched this keyword phrase. Since the QSR (competition) is low at 15, I have a guaranteed chance to get ranked highly for this term.
Third, it shows if I make the first page of Google using this term, I can expect forty-five people to click on my site who search for this term.
This is why we need to research keyword topics within our overall topic. The more relevant topics we find, along with writing keyword rich content, Google will award your blog with a higher ranking in time.
It’s kind of cool how this works, and even new sites can experience this, as Get Pro Football Apparel did very early when I wrote an article about mini-helmets.
Help, Don’t Sell
Your goal is to help, not sell.
As stated earlier you can always aim to use your own works to help get your point across to others as long as it doesn’t come off with you sounding like a salesperson.
I mention Northern Knights in my own blog often but only when it’s necessary to use the work as a tool to help drive my point across. I did this with my article yesterday on dialogue as well as a few other articles discussing the best ways to write character development, scenes, etc.
People don’t want to be sold things. When they search under a topic they want to solve a problem, be informed, or be entertained.
Excess selling takes away from the reader’s experience which will lead to a bad experience with your blog and expect Google to ax you from its indexing.
So, stick with your blog topics, help readers, and if they’re interested in your product which should still be visible on your page, they might just click through and buy it but don’t try to force anything.
Okay so go ahead and pick a topic, one topic only for each blog. As for which topics are the most successful, I’ve always stated if one keeps their topic narrow to the bone, it’ll be successful.
You can also gauge success by noting how many shares and clicks you get across social media platforms.
For instance, if I come across an article I absolutely love, I share to Facebook so my friends (who are often annoyed by this can see it on their own feed).
Find a list of relevant topics within your niche and you will be good to go for the long haul. Remember the trick is to keep variety within a narrow topic. With success in the indie-author arena, it’s basically finding ways to help an indie’s exposure and to help them write the best books possible.
Finally, don’t be an annoying salesperson. We’re faced with salespeople enough in the offline world that we don’t need further reminders of someone trying to sell us something we probably won’t be interested in.
So, go ahead and choose a topic and build an entire website around it. Keep it narrow and people will come to it. Soon, you’ll build a readership which will then translate to becoming an authority in your topic.