Per Author’s Earnings, genre fiction is the way to go if you really want to make a living off writing books.
I know some of us may prefer something else, like nonfiction, children’s fiction, or literary fiction, but writing in genres is going to pay its dividends.
First, what is genre fiction?
The best way to describe it is anything in the science fiction, fantasy, romance, thriller, suspense, and any related category.
If you’re really looking to make money, go with romance and though I’m not a romance author, I inject a little bit of it into almost all my works.
For some strange reason, readers gravitate toward romance and I’ve yet to know why. But, it’s just like succeeding in any field that isn’t nine to five work; you need to give the people what they want.
I’m sorry, but that’s the way the audience is at this point in time.
The good news is many of us can think of at least one genre we love. It could be fantasy, as I’m a fan of, but it can also be westerns, historical fiction, thriller, crime, mystery, whatever, as long as the work falls into a specific genre.
But you can go even further in this if you want, and you should. There are ways to increase your visibility by diving into genres, which I’m going to show you here and it’s something I plan on doing soon enough myself.
Today I’m giving you a brief list on what I’m doing to increase my own visibility and ultimately sell more books!
Blog Like Crazy
I’ve already told you the importance of a blog several times but today I’m expanding on this and telling you that one blog might not be enough. In some cases it is but in others, it isn’t.
For instance, at this point I have a few blogs outlining my novels and their influences here on My Freedom Flame, but it’s likely I’ll narrow My Freedom Flame even further and talk strictly about writing and the writing process.
This blog is attracting writers, not readers, so it makes zero sense to talk about my books to readers. Sure, I’ll have previews and buy links on this blog as I would any related blog. But people are coming to learn about writing, not what I’m writing about.
I’ll use my characters and plots as examples in my posts, but nothing else.
Instead, blog about your influences on a separate blog. If you’ve already blogged about your influences on your main blog, don’t worry. Simply start a second blog, design it, copy and paste existing content and imagery over, and trash them on your current blog. Problem solved.
Then, post one to two blogs a week regarding your work, your influences, the world you’ve created, characters you’ve created, the whole nine yards, and you’ll drive appropriate traffic to your blog.
Not just that, you’ll attract real readers, not just writers as my current blog does. Remember, keep the subject material on any blog narrow.
Make it a Series
Do you have a standalone book that’s not selling well?
Why not make it a series?
Many authors state standalones aren’t great sellers unless the author has some credibility behind their name and authority in the genre they’re writing.
Again, standalones these days rarely give the people what they want, and you need to give the people what they want.
So, get started on and create three more books to complement your standalone. Many series authors state that sales aren’t there until at least four books are out in any series.
Because we live in a binge society and people want to binge read or if they’re Netflix fans, binge watch.
The strength you have behind a series is you already have characters, you just need to invent a new plot and nothing more. Oh, and be sure to remain consistent in your works and eliminate plot holes which will crush credibility.
Please, nothing would be more annoying to a reader if I said Cain played for Santos Complex in Book One and in Book Two he reminisces on his shotball days playing for Leistung. Credibility will be thrown out the window.
Find Readers, Authors, and Book Bloggers
Find those who read, write, and blog in the genre in which you write. This will skyrocket your credibility and it might even get you in front of their audience, and most will probably give you a shot if their favorite author is talking you up.
Or, if you can get a book blogger to review your work, many will paste an affiliate link directly to your book. If this blogger generates six-thousand per month in traffic, imagine having 72,000 eyes in front of your work each year. And this doesn’t even count your own blog.
How do we find these people?
Many hangout on social media and I’m an advocate for having at least four main sources of steady social media usage.
I like Twitter, LinkedIn, Pinterest, and Facebook, in that order. Twitter’s the best because it’s easy to find new followers, ditto for LinkedIn, where I post a lot of my blog. Pinterest is the fastest growing social media outlet and while it’s confusing at first, it’s great to place blog links. Facebook I like, but if you have a fan page, unless you’re willing to pay to boost traffic, it doesn’t do much. But never, ever, ever spam your friends on your personal page.
But you can go even further than social media, and you should. There are all kinds of forums you can engage with readers in, and that’s just one of many routes. Discussions on Goodreads is another great place. You can place some samples of your work on Wattpad and Prolific Works.
There are so many different things you can do here to increase your visibility.
Oh, just one thing I want to mention. Be engaging to these people and don’t try to be a salesperson. Many of these places have rules against it and you’ll be thrown out, but don’t worry, the more engaging and helpful you are, you won’t even have to sale.
Okay, it’s time for you to start taking action. Use the outline below and follow these steps in order:
1. Write an awesome book in a hot genre.
2. Start a blog about the book, series, themes, influences, and updates on your progress.
3. Plan to make this book a series and hint this to readers coming to your blog.
4. Find like-minded readers, authors, and bloggers on social media.
5. Be engaging, not salesy.
The first step is to take action. Once you take the first step forward, and the first step is always the hardest, it’s going to be tough to stop. In fact, when I get rolling I can go on for hours, and something tells me since you’re passionate about writing, you can, too.