Niche, Relevance, Simple Tech Savviness
So, you want to know how to get blog traffic and keep it over the long-term?
You might think this is impossible and that people are always changing their preferences but I’m here to tell you that’s not the case.
For instance, I’m a writer who engages in the following writing-related passions:
1. Creative writing
2. Fiction writing, fantasy and urban fantasy genres
3. The New World Order, which provides an allegorical enemy and antagonist to my protagonists in all my works
5. Affiliate Marketing
As you can see I have five passions laid out, all writing-related. Would I look at blogs different than these five passions?
In fact, I’d more likely skip right by them unless something really catches my eye.
So, my point here is you’re going to find a fast audience that will grow. But, there’s more to it than just finding an audience.
You need your audience to trust that you’re going to deliver information they want to read about.
So, as I’ve mentioned in previous articles, it’s important you stick to a single niche or role. For instance, I run an NFL Apparel Blog called Get Pro Football Apparel, but I wouldn’t be crisscrossing articles from My Freedom Flame to it, or vice versa. My readership would leave me in droves.
Instead, it’s important to create one blog per niche.
This isn’t tough if you have affordable hosting, something I’ll get to in a second. In fact, I’m going to show you today how to avoid such high costs.
Let me show you how to build blog traffic and keep it flowing in.
Search Engine Optimization (SEO)
It really isn’t.
What is SEO?
Basically, it only takes finding a keyword and writing an article around it. For instance, my keyword in this article is ‘get blog traffic.’
Yes, you want your keyword to be a short phrase, as it will lessen competition.
For instance, if my keyword is blog or blog traffic, I’m facing much more competition.
By adding ‘get’ to the phrase, competition lessons.
Just make sure you know how to choose keywords that generate traffic.
The way to do this is via a keyword tool. I use Jaaxy, but there are many out there. Tools like Jaaxy will show you how much search engine traffic a keyword gets, how much traffic you can expect if you appear on the front page of search engines like Google, and how many other sites you’re competing against using the same keyword.
Some higher levels of keyword tools offer something called semantic keywords, which are words that are related to your primary keyword you can use in your article.
People think keyword research is long and exhausting but it usually takes me about five minutes, if that, to decide on and research a keyword through Jaaxy.
Deciding on a keyword is simple enough. Just choose a word that is relevant to your blog and readers, and you have a keyword at your disposal. You can even make a list of keywords if you’d like and tick them off one by one for each blog post.
Once you’ve decided on your keyword, include it in your post’s title and in the first paragraph of your post. You can include it in a header too, but be careful not to include the phrase too much as Google will see it as keyword stuffing and they hate it.
The same goes for semantic keywords. Say you have a keyword and six semantic keywords you’re using in your blog post. Don’t stuff them all into the first paragraph unless your goal is to avoid getting indexed.
I like posting one blog a day.
If this isn’t something realistic to you, don’t freak out. Simply take a day you’re off from your day job and write seven posts. If you have two off days, write four one day and two the next.
You can schedule posts for certain dates and times.
As your blog gains traction you can lessen this to three times per week and ultimately once per week.
But, you need to keep readers returning to your blog.
A good way to do this is to link your blog posts to existing blog posts or even to other blogs. You can also comment on other blogs which provides a link back to yours.
Posting often shows that you’re willing to spend time in and engage in your niche.
If someone posts a comment, always respond.
Also, ask for comments as well, because search engines favor blogs with comments. I didn’t see a lot of comments on my blog early on and it’s one mistake I’m looking to change.
Something I’ve learned recently is to ask for comments. If someone has questions, comments, concerns, ideas, or anything related, tell them to comment.
Be careful, though, as some comments are from spammers, so always have your blog set to approve comments before they show on your actual page. If someone’s promoting something off-topic or promoting anything for that matter, trash it and move on.
Offer Additional Services
Since this is a creative writing blog, my additional service includes my books. As my own following grows, I’m looking to increase this some. Some authors offer courses, self-help books, podcasts, YouTube videos, and anything else one can think of.
If you want to be known for more than just writing, offer something. Jerry Jenkins, for instance, offers courses. Joanna Penn has courses and a podcast. Some authors even offer editing and copyediting services.
The list never ends.
The more services you offer related to your niche, the greater exposure you’ll receive.
Make sure your navigation is easy. For instance, if a reader comes across my blog and wants access to all my writing articles, they can click on the Categories tab at the top of the page and scroll down to Writing or Write for a Living.
Have a homepage with your latest blog posts. Have some products in your sidebar and an email signup somewhere nearby as well. Have follow buttons so readers can follow you on social media, as I have with Facebook, Twitter, and Pinterest.
Have just enough on your blog to cover your niche, social sharing buttons, and what services you’re offering.
Build Your Site
Okay, so go ahead and build your site if you haven’t done so yet.
You will need a domain name, preferably WordPress, and a web host (or if you’re using WordPress.com, a business plan package for best results).
You also want an email list, so head over to MailChimp. You can actually integrate MailChimp into your site, so it’s easy to build an email list. Mailchimp is also free for up to 2,000 emails, so you will have a decent following for products you wish to promote on your blog.
If you can swing it, a keyword tool is a must but if you want to monetize your blog, a keyword tool is mandatory. Jaaxy shows you so many cool things and offers an endless list of keywords. It’s worth the investment.
Design your site so it’s easy to navigate and user-friendly. Use imagery often as people have been conditioned these days to gravitate toward images.
So, are you ready to start building?
Go ahead and build out.
If you have any questions or concerns, please comment and I’ll be right there with you to answer all your Q’s.