The Ultimate Way to Sell Books
The ultimate way to sell books isn’t Amazon, contrary to popular belief. Instead, you want to look to generate traffic to your website and a lot of it.
But not just traffic. Relevant traffic.
What is your niche and how does it relate to the work you’re selling on your site?
For myself, I’m an indie-author who handles his own editing, proofreading, copyediting, cover design (though I do outsource the final product on my paid works), marketing, and sells.
No one does any of this for me, except designing the actual book cover.
But, the number one way to market is almost free, because all you need is a website, preferably a blog, and search traffic.
Materials for Success
First off, you need a blog and if you can swing a few dollars a month, you can use a WordPress.org domain with a WordPress-friendly host. It costs about $106 dollars per year.
You’ll also want to invest in a keyword tool like Jaaxy. Jaaxy allows you thirty searches for free before paying for its layers, but it’s worth the investment. Jaaxy lets you spy on your competition by showing you search traffic for each keyword, clicks to your site if you rank on the first page in search engines, and the number of sites you’re competing with for that keyword.
You need a niche. My Freedom Flame teaches writers how to write, edit, proofread, sell, and build a book business. Yours can be the same or it can be dedicated your book’s themes, which I plan on designing soon enough.
The cool thing is, your niche can be anything you want it to be, as long as everything on your site is related to it. One of my first mistakes was trying to put all my passions onto My Freedom Flame and the results were stagnant. So, pick one niche and only one per site.
Oh, and once you’re up and running with content, head over to Amazon and sign up for Amazon Associates. Here, you can embed affiliate links into your site. Make sure they’re relevant to your niche. The more traffic you generate to a site, the more exposure your links will receive.
You can also research and write product reviews related to your niche. I recently reviewed Hooked by Les Edgerton, which can be found here. If you scroll down, you’ll see I added an affiliate link to my post, which means whoever buys the book from me on this link, I’ll get a 6% commission.
You can also add links unrelated to your niche via Google AdSense, which I placed on my other blog, unrelated to books. Google AdSense gives you a piece of code to copy and paste into your website’s HTML, which will allow Google-based ads to appear. When a customer clicks on an ad and buys a product, you get paid.
How to Generate Traffic
Go ahead and sign up for thirty free searches at Jaaxy and type in a keyword search to your niche. It can be anything. Make sure the QSR (keyword competition) is low, and the keyword is generating at least thirty searches per month.
It’s also best to type in a keyword phrase. For this post, my keyword was generate traffic to your website which averages 142 searches per month, 25 click-throughs if My Freedom Flame lands on the first page of Google, and a QSR of 22, which is low competition. This means I have a good chance at landing on the first page.
Place your keyword in your title, SEO title, SEO description, title tags, and first paragraph. Write the rest of your post naturally, and while you can still use your phrase in a post, remember not to overuse the word, as Google will frown upon this, calling it keyword stuffing.
Also remember to keep your post at 1,000 words minimum. Between 1,000 and 2,000 will do the trick. It’s also good to use links as well, both internal and external. For this post, I used an external link for Jaaxy, which when a reader hovers over the link and clicks, they’ll be sent to Jaaxy. I used my review of Hooked as an internal link.
Another good way to generate traffic is to follow, like, and comment on other blogs. You can also find blogs of relevant niches and add links in your own posts to them, as I often do with JerryJenkins.com, The Creative Penn, and JustPublishingAdvice, three writing blogs I trust among all others. Google will realize your blog is legitimate.
Invest in a grammar tool and DO NOT use Microsoft Word as a grammar tool. Grammarly and Pro Writing Aid work well here. Pro Writing Aid is by far the best and the free version will blow any writer’s mind. Use it today for ultimate credibility.
It’s Easy, Yet Time Consuming
You can say that again. Generating traffic is easy, but it’s going to take time. Many bloggers give up after a few months without realizing it takes between one and two years to build a relevant blog. Many successful bloggers will state their site doesn’t generate real traffic until after Month Six.
I can attest, as My Freedom Flame didn’t hit four figures until Month Six and Seven. Months Eight and Nine saw a little dropoff, which is where I’m at today with My Freedom Flame, but again, many successful bloggers state this is normal.
Granted, I also didn’t start adding SEO until the beginning of the month, so I’m in the process of revamping all my posts by using the Jaaxy Keyword tool (I use Jaaxy Lite) and rewriting many of my published posts into keyword-friendly articles.
But, you can avoid my six months of trial, error, and mistakes, which are ditto for all successful bloggers just starting out once upon a time.
If you’re also an indie-author like myself, these costs of production are a MUST to have a prayer in succeeding. Not only that, the more you build up your blog traffic, the more free exposure you will have for your books.
Thanks for reading.