Strange Ideas to Promote Northern Knights
*NOTE! TODAY, SEPTEMBER 1ST, 2018 IS THE LAST CHANCE TO GRAB NORTHERN KNIGHTS FOR FREE AT AMAZON KINDLE*
It is midnight on September 1st, 2018, and I wanted to give you all one final chance to snag Northern Knights, Book One in the Lord of Columbia Series on Kindle before it becomes permanently priced at $2.99 for the foreseeable future!
Anyway, I wanted to run a strange idea to promote books by you all, and I think you’re all going to like this:
Northern Knights has a blatant sports allegory, primarily toward the Browns-Steelers Football Rivalry.
If you know anything about the rivalry, it’s been one-sided for the last two decades, since the Browns returned to the league in 1999. In fact, the Browns are 6-32 against the Steelers since 1999.
I wanted to pay homage to the rivalry, which should get a little better this season, by making it a mainstay in Northern Knights. When one reads Northern Knights, they can find a lot of correlations between my book and the modern rivalry.
Anyway, I came up with a strange way to promote the book if I generate a good amount of sales. Jerseys, buying jerseys from my main characters, similar to what they would’ve worn in their respective sports in Northern Knights.
The featured image of this article provides a handful of many jerseys I made on NFL.com’s customized jerseys section and snipped it onto Canva.
It was a fun way to let readers know…especially both fanbases, that there are some correlations to real life in Northern Knights.
In fact, my overall marketing plan looks to hit both Southwest Pennsylvania and Northeast Ohio. So, if the Steelers continue to dominate the Browns in the rivalry, maybe I’ll spread some bad blood among the fanbases once again!