Book Promoting? Sparingly. Engagement Plus Profile Clicks? Hell Yeah!
Taking a page from the books of many self-published and indie-authors, many of us newbies love to do one thing: Promote, promote, promote via social media.
Sure, it may be new-age, but let’s be honest, how many people promoting something via social media have you bought something from?
So, how do you sell something to me?
You need to lead me right to it. Usually, I’ll stumble upon something and buy, but not impulse buy. I might see an ad on my favorite site. I may read an article where something’s mentioned in passing. I may be tempted via word-of-mouth, but to actually click on a social media link?
I haven’t done so yet.
Yes, I do have the link to my e-book version of Northern Knights in my Twitter bio, but again, it’s only for those who love my Tweets enough for them to click my Twitter profile to see what I’m all about.
Oh, he has a book out, I may have to take a look at that.
Do I continually paste my link in my Tweets?
Do I continually tell Facebook friends and followers I have a book out and here’s the link, so buy my book?
Just a simple link to the Amazon Store, and that’s it. People who like me will know I have one, and I’ll lead them to it.
In fact, if I see numerous ads in my Facebook or Twitter feeds, I’m likely to unfollow or block. If someone comments on one of my posts and says, ‘buy my product,’ I’m not buying. In fact, I’m so turned off I won’t even recommend to a friend.
So, how do I plan on promoting Northern Knights?
Do I have people close to me who read?
Do I have people close to me buying?
Do I have a target market?
Do I have a pipeline to my target market?
So, who is my target market?
I have a few:
1. People who love to challenge mainstream views.
2. Browns fans, simply because the allegory is satisfying.
3. Northeast Ohio, again, for obvious reasons.
4. Libertarians. The book is indeed, a Libertarian manifesto.
5. Anyone who has enjoyed Harry Potter, and Avatar: The Last Airbender.
Now, the next thing to do is to find these targets, and I’ve found a few, which is a good start. Some will say to find these before you publish, however, I agree with Joanna Penn when she says any book, at any time, is new to anyone who stumbles upon it.
For instance, I introduced my parents to the book ‘Nineteen Eighty-Four’ about a half-hour ago and George Orwell just gained two fans.
But, as for social media? I want to be crazy, interesting, fun, engaging, informative, entertaining, and flattering. Nothing will work better via social media marketing than just being you, that’s one thing I learned.
I experimented with this back in 2017, and on my personal Facebook, did nothing but talk about myself…. intentionally….to see peoples’ reactions. I ended up burning a lot of bridges.
My professional Facebook and Twitter pages?
I did the opposite. I was kind, motivating, and everything I listed above. I focused on them. And, I made a few writer friends, which is awesome!
So, for social media, any time I get a new book out I’ll post about it…once. Once and only once, and I’ll put a link in my bio, then I’m going to shut-up. I’ll be the same person I’ve always been before my first work was published, and ditto for subsequent works.
I’d like to thank everyone for coming across My Freedom Flame, please come back soon.