The 1990’s will Never Die

Nickelodeon Reboots Several TV Series’

Wow, just wow. I’ll tell you. About seventeen hours ago I heard the news. The Rugrats, in my opinion, the single greatest TV show in history (I was born in 1991, so I have a bias) is returning.

I’m never completely sold on reboots, but Roseanne reportedly had a great run until she Tweeted her way out of the showbiz, so I’m curious to see what’s in store for the Rugrats.
Growing up, I watched the show religiously, literally until it left Nickelodeon. The show was canceled in 2004, but for several years appeared in reruns before driving off into the sunset. But until then, each day I tuned in. I may’ve seen each episode one hundred times, but it doesn’t matter.

Second Nickelodeon reboots the series and runs a marathon of the original series, I’m ordering my annual fast-food meal (or about ten of them), sitting in front of the TV, and binge watching each season. This is coming from a guy who exercises twice a day and rarely watches TV.

But anyway, per the title of this post, the 1990’s will never die. Usually, I’d put this fun post under my opinion category, but there’s factual evidence as to why Nickelodeon is rebooting not only Rugrats, but Clarissa Explains it All and Double Dare have also been given the greenlight, Double Dare premiering just this past month.

Yet, I started sensing things a few years back since Nickelodeon gave Hey Arnold! the greenlight to produce a series finale, The Jungle Movie. As for the Rugrats, a reboot had been rumored as early as 2012, so I decided to do a little bit of digging.

I started with a simple Wikipedia search just to see what was coming back, which is where I found Double Dare and Clarissa Explains it All. Yet, Rocko’s Modern Life and Invader Zim are also in production for future movies, which raised my hypothesis: Nickelodeon is struggling, and if you remember that National Geographic Show, the 1990’s, it was called ‘Our Last Great Decade?’ for a reason.


The 1990’s: Our Last Great Decade?

Without bias, or any strings attached, I believe the 1990’s was the last great decade. Let’s face it, we rarely see anything mentioned from the 2000’s, and so far, the 2010’s have flopped. Anything that happens to be mentioned in the 2000’s typically originated in the 1990’s.

Now, the 1990’s weren’t the only great decade. To this day, we see several 1980’s flicks are referred to in film, television, and books. The 1950’s saw a revival in the 1970’s and 80’s, with shows like Happy Days and Laverne & Shirley, among others. Other great decades America saw took place in the 1920’s (the Jazz Age), and post-war 1940’s (Start of the Baby Boom).


Are the 2000’s and 2010’s doomed?

I doubt it. Several family and friends who either grew up in or were teens in the 80’s never realized how great the decade was until later on, usually when the 2000’s rolled around. And let’s be honest: To this day, is there any era of music still at the height of its popularity than the 80’s?

Maybe not, but we all know bands and songs from that decade.


Nickelodeon’s Current Conundrum

As I mentioned earlier, I had a hunch Nick was hurting for ratings.

Why else are they bringing back old shows, especially from its 1990’s Golden Era?
So, I conducted a bit of research to see just how bad Nick was hurting.

As of May 1st, Cartoonbrew.com reported ratings from Nick, Disney, and Cartoon Network are in a free fall, and an unstoppable one at that.

And freefall they’re in: https://www.cartoonbrew.com/business/nickelodeon-disney-channel-and-cartoon-network-ratings-are-in-free-fall-158139.html.

Per the table at the above link, Nick’s viewership has dominated the other two networks, yet at the same time, has lost roughly half its viewers.

While the article points its finger at Netflix, and it can certainly be the case, we all know it comes down to a product. Who has the greatest product at the most convenient price?
It’s why Amazon dominates retail.

You order the product, can get free shipping via prime, push a button, and the product’s at your doorstep. And it’s usually for the best price, too, when competing with other retailers.

While Netflix and Hulu both own live streaming and makes it convenient to do so, even YouTube Red’s subscription services are having a rough time competing.

But once again, it’s all about who delivers the best product.

Sure, convenience is a factor, but let’s be honest, if Hulu and Netflix started streaming poor shows, had connection errors, and forced viewers into watching longer commercials (I believe a version of Hulu already does this), people aren’t subscribing.

It’s the entertainment business, and people want to be entertained. People want to watch shows that will make them feel good and make them forget about life. Television, especially kids’ television, isn’t offering such a product.

However, with Nick taking a stab not only at expanding their own streaming services, but providing exclusive access to some revived TV shows, knowing many who viewed these shows as kids are now young parents to young children, might just have a golden opportunity to steal some of the market.

I’m no expert at the TV market, but it’s really cool to see such competition in action. But, I’ll always side with what I loved, and I’d love to see Nick own these other streaming outlets.

If Nick can pull this off, look for other networks, beyond kids’ television, to reach into their archives and start pulling out modern-day classics. If so, it’ll raise more credibility to my claim that the 1990’s will never die.

I’d like to thank all of my readers for coming across My Freedom Flame, please come back soon.

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