As Soon-To-Be New Author, Platform Building Means Life: Here’s how to Triple Your Following
I sat through an excellent master class from the Jerry Jenkins’ Writers’ Guild today, which taught how to build an Author Platform.
Let me tell you something: It greatly expanded my knowledge on platform building. With Lord of Columbia: Northern Knights launching on September 1st, now’s the time to maximize my platform while sharing what I learned.
From 240 to 3,800 (As of June 28th, 2018)
Three months ago, I sat at 240 followers on Twitter, and My Freedom Flame had about 1,400 followers. Today, my Twitter following has expanded to 3,800 in twelve short weeks, and My Freedom Flame now sits at 5,125 followers as of today.
How did I expand my following?
Look, I had no idea where to begin with building a platform, so I decided to take my old Twitter account and turn it into an Author Platform. I did some research and hoped for the best. Here’s a list of what I did:
1) Follow 30-40 new people per day and follow any new follower back whose bio is like yours. For each new follow, be sure to follow those active on Twitter and are building their following.
2) Post engaging content. So, now that I’m following many writers and they’re following me, it’s natural I post about writing, and nothing else. I might post about the message I wish to spread with writing, or my progress on my project, but I’ve discovered most writers like two things:
a. Positivity and motivation.
3) Post often. Be active and post each hour if you can. Just something small, but make it entertaining, motivating, positive, and informative.
4) Research, research, research. Get to know your Twitter audience and what they’re after. The more you know about them, the more engagements your following will attain. Read their posts, see who they follow, and continue to network.
5) What’s in it for them? Like I said, I’ll post about my message and my book progress, but spin it toward something they can get out of it. If I’m posting about my message of spreading liberty, I’ll let them know why it needs to be important to them. If I post about my book progress, I’ll talk about where I began, and doing so will relate to a lot of new writers.
It Takes Time to Triple Your Following
It takes time to triple your following, but it can be done. I’ve chosen Twitter because I can post short, helpful blurbs, which people like these days. However, never expect anything over night. It takes time to build a following, and social media isn’t the only avenue.
In fact, thinking this can be a grave mistake.
All About Blogging
I try to post two blogs per day. Sometimes it works, other times not so much, but the goal is simple at My Freedom Flame. I try to help others by relating to them and write articles like this one to help them avoid some of the same pitfalls I’ve made, or I’ll post about issues I’ve researched for my libertarian audience.
It’s important to keep your blog focused, and these are the only two subjects I’ll post about: Passion (mainly in writing) and politics, and nothing else. Keep your sights narrow, and again, people want to know what’s in it for them.
For passion pursuit, it’s easy. People may be unsatisfied in their life and might be looking for a way out of their job, in hopes to pursue what they’ve always wanted. For politics, my goal is to offer an alternative to mainstream Conservative and Liberal policies from a Libertarian perspective.
My Freedom Flame is all about entertaining to motivate, educate, and inspire. It’s what I’ve always wanted to do, and it’s a privilege to have the mindset to interact with you all, forgoing a career which may offer guaranteed hours, money, and benefits.
For all of us, we lead different paths, and pursuing passion is such a difficult road, but let others know what you’re doing. A blog will do just this, and it’ll lead them to see and believe that they can pursue their passion. Be the positive light and let others know they can get something out of reading what you have to offer.
I’d like to thank all of my readers at My Freedom Flame, please come back soon.