How to Stand Out from the Crowd
Be an attention grabber! Our ideas can be captivating but just because we know the goods of what can be brought to the table, we still need to rise above and beyond to make our ideas stand out from the crowd.
How do we do this?
Many of us have the talent and work ethic to make our ideas sell. We think of things that will be beneficial to society and pen them to paper or type them onto a screen.
But we need more.
We need to find ways to sell the impact and be attention grabbers.
One of my earliest mistakes when I experimented on my personal social media account is in the short run, no one wants to be informed about anything.
Being a libertarian-anarcho-capitalist, I would’ve been better off typing my ideas onto a blank screen than posting endless data, regardless of how accurate they were, to my personal friends, family, and acquaintances.
Todd Matthews (my real name) is a freaking nut who is only trying to stir up trouble.
Not the result I was looking for.
Okay, so what happens?
Uh, let’s just say I’ve burned so many bridges I had to rebuild my friend-base almost from scratch. If you think preaching to the masses and citing accurate sources is going to work sway people into what you’re trying to sell, think again.
Don’t, just don’t do it.
But, if you post some funny memes, be yourself (unapologetically) and write short tidbits with your audience in mind, boom, you’re going to create a friendlier stir and build a few loyal followers.
But, don’t forget your message.
My manuscript trilogy, Age of Columbia, is an allegory between Constitutional America and the American Empire we see today.
Now, when I preached America has bases in one-hundred and fifty countries just to protect their own interests and arms manufacturers at the expense of the millions or even billions, I’m getting snapped at each day that I’m un-American, un-patriotic, and an enemy-sympathizer.
When I informed the friends list the NFL’s staging National Anthem ceremonies pregame because the Department of Defense wants to boost military recruitment among kids, you would’ve thought I just set the flag on fire (something I’d never, ever do).
But, by sharing quotes from the Founding Fathers and think tanks like Ron Paul, Dan McAdams, Frederic Bastiat, Ludwig von Mises, Murray Rothbard, and several others who love America while simultaneously warning about the ironclad grip of government, now amends are being made.
So, moral of the story to you is when you’re on social media or looking into marketing your product, don’t be so informative. What you’re selling will take care of that. You need to have the ability to relate to your audience (which is why I experimented with my Facebook friends list first) by being short, sweet, and charming. Don’t cite the one thousand sources you used, the people buying the product won’t even glance at them.
And best of all, interact with and be kind to your followers. They’re going to be telling the world about you.